Healthy Life ExtensionI'm Coming Out of the Closetposted on October 4th, 2011Dear Future Centenarian, An awareness came over me many years ago… and I’ve been keeping it secret… until now! I’m addicted to instant gratification just as seriously as the sugar and other addicts I try to convert. If it weren’t for nearly-immediate benefits, I may have never started working out. Only a minority, like me, train for wellness and longevity. But do we really? Sure, those are major, and in my opinion, primary benefits by far. But deep down inside, even at my age—I want to look good. I must admit, when I was in my 20’s, I told myself I trained for health and fitness. I told myself I trained because it made me feel better and function better. But the reality was, I trained for ego and vanity, to get the girls and to boost my confidence. Nothing much has changed in the past 40 years. Like most people at any age, I want to look good. I realize the healthy habits I adopted decades ago were driven by short-term motivations more than long-term goals. Of course longevity still drives me. But I doubt I would be as religious about working out if it weren’t for the numerous short-term benefits. Those are what compel me to train when I don’t especially want to, or when I think I don’t have the time. Now, I discovered a new University of Michigan study which finds that the most convincing exercise message emphasizes immediate benefits that enhance daily quality of life. They don’t mention vanity, but that may be because the subjects are still hiding in that closet. Health care, business and public health have presumed that promoting health and longevity benefits from exercise will motivate people to exercise. The new findings, however, indicate that these individuals exercised less than those who aimed to enhance the quality of their daily lives. "The study showed that what an individual espouses as important does not necessarily translate into behavior," said Michelle Segar, research investigator for the U-M Institute for Research on Women and Gender. "While people say they value health and healthy aging, those distant benefits don't make exercise compelling enough to fit into their busy lives." These findings challenge the current convention of promoting exercise for better health, longevity, or as medicine. "Promoting exercise for health is logical, but people's daily decisions are more often connected to emotion than logic," Segar said. "A more effective 'hook' is to rebrand exercise to emphasize the immediate benefits that enrich daily living, such as stress reduction and increased vitality." Individuals may also appreciate the subsequent benefits that make exercise more personally meaningful, such as being a patient parent, enjoying life, being creative and having focus at work, she says. "By shifting our model from medicine to marketing, we can improve how we 'sell' exercise to the public by using principles like branding," Segar said. For example, messages about immediate rewards from exercise that make life more enjoyable, such as "move more, get energy," may better motivate busy individuals than promotions focused on achieving distant and abstract benefits, such as "move more, get healthy." Read the full release at: http://www.uofmhealth.org/news/exercise-rebrand-0927 Title: Rebranding exercise: 'Quality of life' a better motivator than 'Live longer' This news release and a podcast can be found at this web address < http://bit.ly/rg8ffH > One of the most difficult parts of my mission is to get people to adopt the lifestyle habits I profess. I know if I could magically get every adult on the planet to do so, I would be able to save many millions of their lives. Why? Simply because the last couple of decades of learning about aging from the masters convinced me that if we could all add just five active years to our lives, as many as 170 million people would have a much better chance to take advantage of emerging technologies that could restore their (our) youth in the future. The trick is to be here when they are perfected. As it is, 37 million people die ‘prematurely’ from aging every year. If we could get everyone to 1) live five years longer, or 2) develop the technologies five years sooner, those 170 million people could get new leases on life. We work every day on both #s 1 and 2. And I consider adding five years to lives on average is ridiculously conservative. So what are you waiting for? Hit the gym, adopt a healthy diet and follow the other five simple steps outlined in Life Extension Express while keeping your eye on the short-term benefits. There are many more than you can imagine. Go to www.MaxLife.org for a free downloadable copy of my book. Long Life, P.S. I'm a little late in passing this on, but if you're in the Los Angeles area this week you might consider dropping in on the SENS Foundation meeting on Wednesday eve. Instructions on how to RSVP are in the following Fight Aging! post: Lots of fascinating people will be there. I’ll look for you. LATEST HEADLINES FROM FIGHT AGING! WORKING WITH THE MITOSENS TEAM AT THE SENS FOUNDATION Friday, September 30, 2011 http://www.fightaging.org/archives/2011/09/working-with-the-mitosens-team-at-the-sens-foundation.php The current project for mitoSENS is allotopic expression, which involves copying the mitochondrial DNA into the nucleus. My project required checking for integration of the DNA transfected into cells, and detecting RNA expression levels. By the end of the summer, I had done this successfully for 4 out of the 13 genes involved in oxidative phosphorylation that are still encoded by mitochondrial DNA. I spent my summer mostly doing PCRs (polymerase chain reaction), DNA and RNA isolations, cell culturing, and gel electrophoresis. I learned to perfect these techniques, to think critically when my results weren't as expected, and to design experiments. My experience at SENS helped shape me into a more confident and better experienced scientist. I would definitely recommend volunteering for this foundation; the experience was educational, the research is open-minded, determined, and bold, and the staff is friendly, welcoming, and helpful." CONTINUED WORK ON AUTOPHAGY AND RAPAMYCIN Friday, September 30, 2011 http://www.fightaging.org/archives/2011/09/continued-work-on-autophagy-and-rapamycin.php Here we show that rapamycin, when given prophylactically to 2-month-old 3xTg-AD mice throughout their life, induces autophagy and significantly reduces plaques, tangles and cognitive deficits. In contrast, inducing autophagy in 15-month-old 3xTg-AD mice, which have established plaques and tangles, has no effects on AD-like pathology and cognitive deficits. In conclusion, we show that autophagy induction via rapamycin may represent a valid therapeutic strategy in AD when administered early in the disease progression." This research is actually fairly indicative of the field as a whole: mechanisms that are potentially modestly useful as ways to slow aging across life are forced into consideration as late-stage therapies only. This happens because regulators will not permit commercialization of ways to treat aging in otherwise healthy people - they only permit treatments for named diseases. So progress is necessarily sub-optimal where it is permitted at all. OBESITY AND REGIONAL DIFFERENCES IN LIFE EXPECTANCY Thursday, September 29, 2011 http://www.fightaging.org/archives/2011/09/obesity-and-regional-differences-in-life-expectancy.php ON OXIDATIVE STRESS Tuesday, September 27, 2011 http://www.fightaging.org/archives/2011/09/on-oxidative-stress.php REPROGRAMMING MUSCLE CELLS TO A PROGENITOR STAGE Monday, September 26, 2011 http://www.fightaging.org/archives/2011/09/reprogramming-muscle-cells-to-a-progenitor-stage.php These tiny chemicals go inside the cell and change the way the cell behaves without changing its genome. The inhibitors were only used for 48 hours, enough time for the fused myofibers to split into individual cells, and then they were washed away. The cells can proceed to live and die as normal, so there is no risk of them dividing uncontrollably to become tumors. Rather than going back to a pluripotent stage, we focused on the progenitor cell stage, in which cells are already committed to forming skeletal muscle and can both divide and grow in culture. Progenitor cells also differentiate into muscle fibers in vitro and in vivo when injected into injured leg muscle. To test the viability of the newly regenerated myobasts, the researchers first cultured them in the lab to show that they could grow, multiply and fuse normally into new myofibers. The researchers then injected the de-differentiated myoblasts into live mice with damaged muscles. After two to three weeks, we checked the muscle and saw new muscle fibers that glowed green, proving that the progenitor cells we derived from mature muscle tissue contributed to muscle repair in vivo in mice." Back to TopFunding Anti Aging Research | Life Extension Projects | Publications About Human Aging | Events to Reverse Aging | Longevity News |